Tom Dondero, JJ Cooper Tapped To Lead Baseball America

Baseball America managing owner Gary Green has announced two strategic moves to guide Baseball America in the 2020s. Green has hired Tom Dondero as the new President of Baseball America. Green also announced that J.J. Cooper has been promoted to Editor-In-Chief.

Dondero has been tapped as President of Baseball America, the 40-year-old publication known as the “Bible of Baseball.”  He will be responsible for growing the brand and its value through sponsorships, strategic partnerships, audience & subscriptions, licensing and new forms of revenue.

“I am so excited to be part of this heritage brand that I grew up with. There is such a great team in place and I look forward to being part of a passionate and dedicated group,” Dondero said. “All the ingredients are there, we really just need to continue along the path that has been plotted, while exploring additional opportunities that can extend our brand awareness and add new revenue streams such as NFTs and DFS.”

Dondero is a 27-year media veteran who found his niche in sports at ESPN in sales and marketing. He went on to run separate divisions at both ESPN and then USA Today Sports Media Group before settling into venture revenue consultation prior to joining BA.

Cooper is responsible for the Baseball America editorial staff. He has worked for Baseball America for 19 years in a variety of roles including News Editor, Managing Editor and Executive Editor. He and Executive Editor Matt Eddy, a 21-year Baseball America veteran himself, have been in charge of running the magazine and Website for the past four years.

“The same ethos that drove Allan Simpson to found Baseball America in 1981 continues to drive us,” Cooper said. “We aim to continue to provide our readers the best, most insightful coverage available of high school, college, international and pro baseball as well as the draft and all aspects of scouting and player development.”