Stance Named Official Sock Of MLB

Stance, the official sock of the NBA, is now the official sock of Major League Baseball.

Stance and MLB agreed to a multiyear deal but financial terms were not disclosed. The deal is set to begin at the start of the 2017 season, but Stance said its product line will debut during All-Star weekend in San Diego on July 10.

“With Stance we have the unique opportunity to do something that’s very authentic to our sport in a way that’s extremely current,” Noah Garden, MLB’s executive vice president, business, said in a statement. “This deal will bring something fresh to our fans and our players through a product that still respects our roots.”

Teams will work with Stance to create a coordinated look. Players can wear non-Stance socks, as long as they are not branded.

“There is nothing as prolific as the Major League Baseball uniform and we have been eyeing it for years as a potential canvas for the unique style Stance can bring,” Clarke Miyasaki, executive vice president of business development at Stance, said in a statement. “It’s extremely rare for any brand to have such an impactful and unique opportunity, so we can’t wait to work with the league to bring an incredible performance sock to the best players in the world.”