Baseball America Purchased By Group Led By Alliance Baseball

Baseball America has been sold by TEN: The Enthusiast Network to a new ownership group led by Alliance Baseball LLC, the owners of two minor league baseball franchises.

Alliance Baseball is led by CEO Gary Green and president Larry Botel.

“We’re excited to take ownership of one of the great baseball media brands,” Green said. “No other outlet covers the sport so thoroughly and definitively as Baseball America. The talented staff gives readers everything they could want about the players they know and the ones they should. We can’t wait to help take the operation to the next level.”

Alliance Baseball, with headquarters in New York, through its subsidiaries owns two minor league baseball franchises: the Omaha Storm Chasers, the Triple-A affiliate of the Royals; and the Richmond Flying Squirrels, the Double-A affiliate of the Giants. Green is the principal owner of the Storm Chasers, while Botel is the team’s managing partner, and both are general partners of the Flying Squirrels.

David Geaslen, founder and CEO of 3STEP Sports, a media and event company, will join Green and Botel on Baseball America’s ownership team. Geaslen, whose company produces content and events across several sports, will serve as president of the new ownership company, Baseball America Enterprises.

Baseball America’s new ownership group will continue to operate the publication out of its current headquarters in Durham, N.C.

In addition to growing Baseball America’s bi-weekly print audience, Geaslen will help oversee the efforts to grow the outlet’s digital audience as well.

“We’ll continue to emphasize coverage in areas that our audience has come to depend on us for, such as the major and minor leagues, along with international coverage,” Geaslen said. “But we’ll also be looking to expand our footprint in college and high school baseball, as well as with nationwide baseball events.”

TEN had owned Baseball America, which began publishing in 1980, since 2011. It sold BA to focus on its automotive and action sports brands. Said Scott Dickey, CEO of TEN: “As storied and respected as Baseball America is, we believe the brand is best served in the hands of endemic experts, and that our path to growth and digital transformation is in a focus on our automotive and action sports portfolios.”